CWT

The Covid-19 pandemic has created an emphasis on personal reflection and re-evaluation. Behavioral scientists talk about a shift towards authenticity and of congruence of personal values, actions, and work environment.

According to a 2020 study by investpro.com, the likelihood of selling to an existing customer is 60-70%, while the probability of selling to a new customer is 5%-20%. So if growth is a primary corporate goal, then retaining clients is key. And what better way to achieve retention and loyalty than by raising the customer service bar and upgrading customer experience?

The SMM Wheel, created by the Global Business Travel Association's (GBTA) Meetings & Events Committee, represents the best-in-class standard for managing an enterprise-wide meetings and events program. While the wheel's 11 components are essential to building an effective SMM program, there is a question that remains: can these components alone help you reach your goals?

Call it a workation, a woliday or anything you like, the pandemic has led to a rise in popularity in trips that combine work and pleasure, with 74% of remote workers saying they’d consider it, according to research company, Axios.

The pandemic has impacted the corporate travel programs of almost every industry across the globe. The Life Science industry - comprising pharmaceuticals, biotechnology, medical devices, and biomedical technologies companies – will be more in the spotlight than ever in 2021 as we continue to navigate the first major global pandemic of this scale since the emergence of modern life sciences.

Situated at the top of the Valle del Boite, the Northern Italian resort of Cortina is blessed with 360-degree views of the Dolomites. In February 2021, the alpine town played host to the FIS Alpine Ski Championships, one of the first competitive winter sports events to take place this year.

​The onboarding process can be a headache for clients. With strict deadlines to meet, technical solutions to communicate, and stakeholder expectations to manage, the implementation process can feel like an impossible task before it has even begun.

Almost every day I deal with a neologism, while sometimes I have to engage with a prelogism, and, occasionally, if I am especially lucky, I attend the birth of a protologism. What am I? This isn’t actually a riddle, and I am not a doctor (well, I am a spin doctor, but that actually has nothing to do with it.)

Travel restrictions have led to a boom in virtual and hybrid events, and by all accounts, they’re here to stay. Sure, nothing beats face-to-face, but online events can succeed just as well, providing event professionals are resourceful and creative in their execution.

The terms B2B (business to business) and B2C (business to consumer) are commonly used to talk about how a product or solution is brought to market. Having spent my career in B2B, I was intrigued - and a bit skeptical - by CWT’s B2B4E concept. I wrongly assumed it was merely a marketing tagline.