CWT

Where were you around this time twelve months ago? Most of us remember it vividly. Travel freezes and work-from-home directives swept over the world.

For most of us, it has been an age since we hopped on a plane to go to a meeting. It’s still hard to fathom that a whole year has passed since the COVID pandemic hit us. Local restrictions, health and safety, and quarantine measures are not making it easy for us to get back to travel anytime soon.

Minneapolis, 23 February, 2021: CWT, the Business-to-Business-for-Employees (B2B4E) travel management platform, today announces the successful creation of its first-ever GDS sourced New Distribution Capability (NDC) transaction in production via Amadeus cytric Travel & Expense booking tool for American Airlines.

If you have seen the movie "Pretty woman" with Julia Roberts, you will remember the scene where Julia goes shopping on Rodeo Drive in Beverly Hills. She sees a nice dress in the shop window and enters the store. But the sales assistant does not like her look and tells her "I don’t think we have anything for you here."

In 2011 a French start-up developed technology designed to collect geolocation data on smartphones and transfer the data onto a mobile marketing platform to support retailers’ “drive to store” strategy and help them assess the impact of marketing investments for in-shop visits.

Despite the resounding evidence that neglecting our wellbeing has dire consequences, many professionals still struggle to do more than pay lip service to work-life balance. Several studies have shown that the pandemic has put enormous pressure on working people.

Client retention is the centerpiece for any sound business strategy, which is not to say that growth and new client acquisition are not important, but retention is fundamental for long-term business success, and it can be a secret weapon for maintaining stability and profitability during economic downturns.

I had the pleasure of asking UK Prime Minister Boris Johnson a pertinent question at a Downing Street press conference.

As a Finance and Strategy leader, an important part of my job is trying to “see around corners” for our company – to know what is coming and how to react to it, but I must admit that a year ago I would not have predicted where we are today. And, while I still can’t predict when the pandemic will end, there are some things I see about 2021 that I would like to share.