CWT, the B2B4E travel management platform, today announces the launch of its inaugural monthly podcast, Business Travel On the Fly, that speaks to industry topics and issues affecting business travelers.
“We are constantly looking at ever more meaningful ways to engage with business travelers, and podcasting is a logical and easily accessible innovation in this area,” said Julian Walker, Head of External Market Communications at CWT. “Podcasts are an exciting channel that is growing in reach, relevance and diversity, and Business Travel On the Fly is targeting an audience of on-the-road employees, with relevant issues, in a 15-minute radio show-style format.”
Following positive response to a December pilot episode focused on New Distribution Capabilities (NDC), On the Fly, will tackle one main topic each month with a guest interview, and also provide useful tips and fun commentaries on global travel, plus observations from those helping travelers get to where they’re going, such as taxi or ridesharing drivers. January’s formal launch edition focuses on the use of artificial intelligence and chatbots in travel.
Hosted by CWT’s Christine Kashkari, On the Fly’s launch edition, pilot, and succeeding episodes can be accessed through all the main podcast platforms, including Stitcher, Spotify, and Buzzsprout, as well as through CWT’s website.
Business Travel On the Fly will take off on the 20th of each month, with special editions planned that will cover ad hoc topical developments.
CWT is a Business-to-Business-for-Employees (B2B4E) travel management platform. Companies and governments rely on us to keep their people connected – anywhere, anytime, anyhow – and across six continents, we provide their employees with innovative technology and an efficient, safe and secure travel experience. Every single day, we look after enough travelers to fill more than 100,000 hotel rooms, while our meetings and events division handles more than 100 events every 24 hours.