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​Reimagining Customer Engagement: The importance of taking care of your client´s hotel content

​Reimagining Customer Engagement: The importance of taking care of your client´s hotel content

Blog posts   •   Apr 16, 2021 09:23 GMT

According to a 2020 study by investpro.com, the likelihood of selling to an existing customer is 60-70%, while the probability of selling to a new customer is 5%-20%. So if growth is a primary corporate goal, then retaining clients is key. And what better way to achieve retention and loyalty than by raising the customer service bar and upgrading customer experience?

​Data with Destiny: 2021 hotel sourcing can be a gamble unless you put your chips on analytics

​Data with Destiny: 2021 hotel sourcing can be a gamble unless you put your chips on analytics

Blog posts   •   Mar 17, 2021 13:46 GMT

The rapid rollout of vaccines in key markets could unleash demand for business travel this year. Nevertheless, hotel rates are expected to fluctuate like a lottery machine and some of the effects of a yearlong strain on the resources of hoteliers and corporates alike, are only being felt now. With uncertainty ahead, it’s no wonder that hotel sourcing can feel like a game of roulette.

 Rooms for Improvement: 3 ways to approach hotel sourcing in 2021

Rooms for Improvement: 3 ways to approach hotel sourcing in 2021

Blog posts   •   Jan 15, 2021 08:57 GMT

​The crystal ball of 2021 is a little cloudier than many travel buyers would have hoped at the start of the year but with the vaccine rolling out and the hard slog mostly behind us, there’s reason to anticipate a major uptick from 2020 levels, when our industry was operating at about 20% of its usual volume.

Commercial & RoomIt Leadership Team Appointments

Commercial & RoomIt Leadership Team Appointments

Press releases   •   Sep 21, 2020 14:00 GMT

Minneapolis, 21 September, 2020: CWT, the Business-to-Business-for-Employees (B2B4E) travel management platform, today announces the strategic aims and leadership team for its newly created Commercial & RoomIt business unit.

5 ways your next hotel stay might be different

5 ways your next hotel stay might be different

Blog posts   •   Jul 16, 2020 07:00 GMT

As hotels gradually reopen their doors to guests around the world, we can expect some big changes to the guest experience. For one, health and safety measures have taken top priority, with many hoteliers launching new initiatives to step up their hygiene game and ready themselves for when it’s safe to travel again.

CWT to upgrade customer experience with Concur® Travel

Press releases   •   May 28, 2020 06:47 GMT

​Minneapolis, 28 May 2020: CWT, the B2B4E travel management platform, today announces an expanded integration with Concur Travel, the leading brand for expense, invoice, and travel management solutions. CWT clients using Concur Travel may select RoomIt by CWT™, the hotel distribution division of CWT, as their exclusive source of hotel content.

Plugged In: What do business travelers expect from their tech?

Plugged In: What do business travelers expect from their tech?

Blog posts   •   Dec 12, 2019 09:36 GMT

The most recent iteration of the GBTA Traveler Sentiment Index yielded more positive results. The latest release also yielded some interesting findings on technology. While talk of technology in business travel tends to dwell on the future, our study found that traveler sentiment today is still greatly influenced by technologies we all take for granted.

Business Travelers Sentiment Remains Strong with Most Frequent Travelers Wanting Even More Travel

Business Travelers Sentiment Remains Strong with Most Frequent Travelers Wanting Even More Travel

Press releases   •   Nov 13, 2019 17:19 GMT

Business travelers remain optimistic and sentiment remains strong despite economic headwinds in some parts of the world. Senior-level business travelers including senior/executive management (74%) and directors (77%) agree the health of the economy is excellent, according to the second wave of research out today from the GBTA Business Traveler Sentiment Index™ in partnership with RoomIt by CWT™.

RoomIt by CWT Further Bolsters Customer Experience and Product Innovation Strategy with Two Key Appointments

RoomIt by CWT Further Bolsters Customer Experience and Product Innovation Strategy with Two Key Appointments

Press releases   •   Oct 31, 2019 12:00 GMT

RoomIt by CWT™, the global hotel distribution division of CWT (the B2B4E travel management platform), announces the appointments of Jeff Zidell as Senior Vice President and Customer Experience Officer, and Ellen Zfaney, as Vice President, Supply Strategy and Innovation.

The Road Less Traveled: How to make an old routine feel new

The Road Less Traveled: How to make an old routine feel new

Blog posts   •   Oct 23, 2019 13:39 GMT

To an outsider, traveling for work can seem like a glamorous whirlwind of big deals made in boardrooms or winding down at iconic rooftop bars. But for anyone who travels regularly, the reality of business travel can be more sallow complexions and attending your child’s birthday party via FaceTime.

​RoomIt by CWT Expands Hotel Distribution with New, Strategic Global Partnerships

​RoomIt by CWT Expands Hotel Distribution with New, Strategic Global Partnerships

Press releases   •   Oct 10, 2019 12:00 GMT

RoomIt by CWT™, the global hotel distribution division of CWT, announces new strategic partnerships with multiple global hotel guest acquisition platforms. SiteMinder and Vertical Booking are now joined by RateGain and RateTiger by eRevMax as part of RoomIt’s growing channel manager program.

​Travelers Agree:  Healthy travel leads to growth

​Travelers Agree: Healthy travel leads to growth

Blog posts   •   Sep 10, 2019 09:47 GMT

By and large people feel that business travel is vital to achieving success for themselves and their company. As revealed in a recent Traveler Sentiment Index by GBTA and RoomIt, nearly 70% of respondents desire to travel more often.

​Hotel Sourcing in 2020: What’s Really Changing?

​Hotel Sourcing in 2020: What’s Really Changing?

Blog posts   •   Aug 21, 2019 10:00 GMT

Sourcing was a hot topic at this year’s GBTA convention with education sessions. Some companies have made headlines recently by declaring traditional sourcing models dead, and news articles consistently boast about sourcing enhancements that may or may not be arriving in the near future.

The World of Travel: ​Making business travelers happier in each region

The World of Travel: ​Making business travelers happier in each region

Blog posts   •   Aug 15, 2019 11:50 GMT

RoomIt recently helped launch the GBTA Business Traveler Sentiment Index™, which measures business traveler sentiment over the course of a year. There are many universal trends among business travelers from all regions, like high satisfaction with business travel (86%), and especially for the hotel-related components of travel.

Two at a Time: Buyers Embrace Longer Hotel Contracts

Two at a Time: Buyers Embrace Longer Hotel Contracts

Blog posts   •   Aug 14, 2019 03:38 GMT

Corporate travel programs are increasingly ditching the annual hotel sourcing ritual in favor of longer-term commitments. Why? Multi-year contracts mean less time spent sourcing, and more time optimizing and building strategic relationships with suppliers.

​Happy Travels: 5 ways to boost traveler satisfaction

​Happy Travels: 5 ways to boost traveler satisfaction

Blog posts   •   Jul 23, 2019 13:41 GMT

RoomIt and GBTA launched a study to measure the factors influencing sentiment among business travelers across the globe. Survey respondents feel strongly that travel is integral to the success of their business. 83% say it is very important to the overall financial performance of their company, and the vast majority say face-to-face meetings are the most effective way to conduct business.

Business Travelers Happy with Travel Experience Despite 54% Having Travel Mishaps

Business Travelers Happy with Travel Experience Despite 54% Having Travel Mishaps

Press releases   •   Jul 23, 2019 11:45 GMT

More than half (54%) of business travelers have experienced a mishap while on the road for work in the last year, with 52% reporting they had a delayed flight and 40% a cancelled flight. However, the vast majority (86%) of global travelers are satisfied with their overall business travel experiences.

RoomIt by CWT™ Research Reveals Key Differences in Business Traveler Hotel Preferences by Country

RoomIt by CWT™ Research Reveals Key Differences in Business Traveler Hotel Preferences by Country

Press releases   •   Jun 26, 2019 11:49 GMT

​According to research commissioned by RoomIt by CWT™, the hotel distribution division of CWT, the B2B4E travel management platform, business travelers want different hotel experiences based on the country they are from.

​By The Book - How to create a booking experience business travelers crave

​By The Book - How to create a booking experience business travelers crave

Blog posts   •   Jun 26, 2019 08:38 GMT

To ensure traveler satisfaction is among the top five goals for travel managers, RoomIt and Best Western commissioned research to determine exactly what business travelers around the globe crave from their hotel booking experience.

Eastern Promise - How to manage your hotel program in Asia-Pacific

Eastern Promise - How to manage your hotel program in Asia-Pacific

Blog posts   •   Jun 13, 2019 09:13 GMT

We all know that Asia Pacific (APAC) is the fastest growing region in the world. Incredibly it accounts for two-thirds of total global growth, which means many companies will be increasing their travel to and within the region. The problem is that managing travel in APAC is probably more complicated than in any other region in the world.