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Show all tags
Tag / Rebranding
3 thoughts on corporate rebrands
Blog posts • Feb 18, 2019 10:19 GMT
Coke or Pepsi, Reebok or Nike, Microsoft or Apple? Why are we more loyal to one brand versus another? We choose brands because of how they make us feel, whether through nostalgia, a personal resonance, or aspiration. As author and marketer Seth Godin says, “Great marketers don’t make stuff, they make meaning.”