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Empowered to Care – creating opportunities for deeper employee involvement
Blog posts • Feb 20, 2019 10:03 GMT
Last October, we spoke of the values established more than 80 years ago that continue to guide us as corporate citizens tightly woven into the well-being of our communities.
3 thoughts on corporate rebrands
Blog posts • Feb 18, 2019 10:19 GMT
Coke or Pepsi, Reebok or Nike, Microsoft or Apple? Why are we more loyal to one brand versus another? We choose brands because of how they make us feel, whether through nostalgia, a personal resonance, or aspiration. As author and marketer Seth Godin says, “Great marketers don’t make stuff, they make meaning.”
Salmon run: How salmon gets from the wild to your plate
Blog posts • Feb 15, 2019 10:34 GMT
Every salmon season, after spending years in the North Pacific, salmon make a long and arduous journey back to Alaska’s pristine Bristol Bay—renowned as a mecca for salmon—to spawn. In parallel, there’s another journey that runs from Eastern Europe to Bristol Bay, Alaska; this time carrying the workers who’ll be fishing and preparing the coveted fish for their final destination around the world.
3 ways to love your travelers
Blog posts • Feb 14, 2019 11:56 GMT
Oxytocin. It’s a hell of a drug. Well actually, it’s a hormone that acts as a neurotransmitter but it’s certainly addictive. Our brains release oxytocin when we get a ‘like’ on social media. It enables us to feel empathy for others. It plays a critical role in birth.
Why concern for personal data is the new corporate value
Blog posts • Feb 07, 2019 09:25 GMT
There’s a lot being done these days to promote corporate values. While some values are identified across corporations, other company values may consciously align with a political movement, social trend or global concern.
In or Out? It's the great breakfast conundrum
Blog posts • Feb 01, 2019 10:01 GMT
If your negotiated rate doesn’t include breakfast, you’re probably confronted by a tough choice every time you book a room: “Should I pay extra for it?”
Golden Practices – How to act towards a more responsible year
Blog posts • Jan 28, 2019 07:58 GMT
It is New Year’s resolutions time, and not only at a personal level. Companies behave in the same fashion and build strategic plans to succeed. By now, I am sure you’ll have your business lines covered, but what about your Corporate Social Responsibility (CSR) strategy?
Hints to Lady Travelers – From the Victorian era to the 21st century
Blog posts • Jan 22, 2019 08:32 GMT
Mad about cycling and born in Brooklyn in 1853 writer Lillias Campbell Davidson may have been the first hipster in history. Jokes aside, she was a pioneer in addressing a perennial concern for women over the years. She was the first author to write a travel guide for women. ‘Hints to Lady Travellers: At Home and Abroad’ a book of tips to make the journeys of Victorian women safer.
One Giant Leap: How to bridge the gap between travelers and travel buyers
Blog posts • Jan 17, 2019 12:31 GMT
There's a gap between what travel buyers believe travelers want from overnight stays and what travelers actually seek. RoomIt and GBTA recently launched a survey to identify what is making up this gap, and why it doesn’t seem to be going away. Unsurprisingly, many of the misunderstandings identified in the survey were about how to improve compliance and traveler satisfaction.
Why airfares are forecast to increase despite a softening global economy
Blog posts • Jan 15, 2019 08:52 GMT
Average ticket price (ATP) for air is forecast to increase by 2% globally in February, despite what many economists predict will be a softer global economy heading into 2019. Between anxiety over trade wars, a chaotic Brexit negotiation, and jittery markets, the global economy is expected to decelerate, but, the key is, it will remain above trend, which is helping to shield prices.
Travel Superheroes - Why a travel manager role is really 12 jobs in one
Blog posts • Jan 11, 2019 11:12 GMT
If you think being a travel manager is an easy task, think twice. The role requires a skill set that would make most professionals break into a cold sweat.
Just what is it with all these New Year resolutions?
Blog posts • Dec 31, 2018 10:52 GMT
So this is Christmas, And what have you done? Another year over, And a new one just begun. So sings John Lennon around this time of year on almost every radio station into which you can tune. But just why do we ruminate on what we have achieved in the previous twelve months, and feel the need to look forward and make a fresh start?
Top tips for effective networking from Íñigo Montoya
Blog posts • Dec 28, 2018 09:52 GMT
“Hello. My name is Íñigo Montoya. You killed my father. Prepare to die.” It’s the holiday season, the week for watching cult movies and eating chocolate. It’s also the week for pondering how to improve your business skills in 2019.
Travelese for Beginners – Decoding the language of corporate travel
Blog posts • Dec 27, 2018 09:21 GMT
If you just started a career as a procurement manager or your company’s travel budget was assigned to you for 2019, you might be feeling overwhelmed by the baffling amount of acronyms synonymous with the business travel industry.
Rest for Success – 9 essentials for an enjoyable stay
Blog posts • Dec 21, 2018 11:38 GMT
If you read our previous blog where we asked what you value most from an airline, the next logical question for travelers is, 'what do you value most from a hotel?' While away our hotel is our home. It's important that it offers a certain level of comfort. But what is your definition of comfort?
Free & Equal - Supporting 70 years of the Universal Declaration of Human Rights
Blog posts • Dec 10, 2018 09:18 GMT
“To deny people their human rights is to challenge their very humanity.” This quote from Nelson Mandela is the perfect opening to celebrate a very special day that we, at CWT, hold very dear: the Universal Declaration of Human Rights, which this year celebrates its 70 anniversary.
Travel Management Of The Future – 3-ways predictive analytics can transform your program
Blog posts • Dec 07, 2018 08:43 GMT
“If you can look into the seeds of time and say which grain will grow and which will not, speak then unto me.” Since the beginning of times, humankind has been obsessed with predictions. Fortunately, nowadays we don't need to rely on oracles or witches of any sort. We have powerful algorithms that allow us to predict the future and even change it.
Room with a (long-term) View: When to book extended-stay
Blog posts • Nov 30, 2018 10:45 GMT
Extended-stay properties are sprouting up with increased regularity. It feels as if sharing economy and apartment properties receive daily attention, and traveler demand appears to be keeping pace. Travel buyers have certainly taken notice too, as 94% believe they will have to allow more flexibility, or maintain current levels of flexibility for extended-stays and for alternative lodgings.
Give me Wi-Fi! – Is the promise of free internet on board a blessing or a curse?
Blog posts • Nov 29, 2018 10:02 GMT
With Delta Air Lines’ CEO, Ed Bastian, announcing recently that the company is working towards offering free Wi-Fi on all its flights, and with several airlines already offering the service – including low-cost carrier, Norwegian – one can only wonder if internet access is going to become the latest must-have when choosing an airline.
It’s Electrifying – Will we assist to the end of fossil fuels propelled aircraft any soon?
Blog posts • Nov 22, 2018 08:05 GMT
After decades of being powered by fossil fuels, technological advances are making the entelechy of electric commercial aviation a reality. According to the global consultancy Roland Berger, “the number of electrically propelled aircraft around the world now exceeds 130.”