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3 thoughts on corporate rebrands

3 thoughts on corporate rebrands

Blog posts   •   Feb 18, 2019 10:19 GMT

Coke or Pepsi, Reebok or Nike, Microsoft or Apple? Why are we more loyal to one brand versus another? We choose brands because of how they make us feel, whether through nostalgia, a personal resonance, or aspiration. As author and marketer Seth Godin says, “Great marketers don’t make stuff, they make meaning.”