It's critical to choose the right partners when planning an event – ideally, whose business philosophy and corporate code align with your own. Putting together an event is a complex task. It's one that involves numerous suppliers of products and services, from venues and ground operators to DMCs, AV companies and caterers.
A planner must consider brand coverage across all the regions where you operate, a keen grasp on costing and an operations team who will partner with capable vendors.
Read detailed insight about what to consider when selecting partners for your M&E program, here.